Was your page affected by the latest updates from Google?
Last February 2020, Google applied new changes to its algorithm, altering the positioning of web pages in a positive way for some and in a negative way for others.
With this, Google affirms that it will continue its fight against SPAM and the Web with bad SEO practices.
If you have noticed an increase in organic traffic, this means that your website was rated positively after the latest changes in Google's algorithms.
If you have lost traffic, or even if you continue to lose it, it means that you must work on your website as it was not well evaluated by Google. That means that the competition is positioning itself better.
It has not been a penalty towards your website, it is rather a prize to the competition, since according to Google it has shown better content to readers (better content quality).